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Google Pay poised to provide Indian consumers more control over data, users can delete transaction history


At present, the current policy of the payments app of Google does not encourage the tech behemoth to sell transaction data to third-party services or sharing it with other Google services for targeted advertisements.
Ambarish Kenghe, vice president-product, Google Pay, in a blog post, said: “We know that safety and privacy are paramount for payments products and services, and people want more control and transparency on how their transaction data is used . . Your personal information is never sold to anyone and your transaction history is not shared with any other Google product for targeting ads.”
Kenghe highlighted that the new features will permit consumers to restrict Google from using their transaction history to send them prompts or personalise their feed on the Pay platform.  ....

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Google Pay to monetise users' transaction to target services


Published: March 11, 2021 9:05 PM IST
Google is looking to monetise the transactional data of its GPay users in India and will also offer them the choice to opt-out of this option. Three and a half year after the launch of Google Pay in India, the search giant is now looking to make some money off the app. Also Read - Google WiFi app is shutting down next month in favor of Google Home: Report
Google has said that it will roll out an update to Google Pay next week that will share a prompt with users whether they wish to share their data with the company. Also Read - Google Maps Compass returns for Android users, more new features introduced ....

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