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Australian Unity and VMLY&R have launched a new national brand campaign, ‘The In-Between Moments’.
Directed by International Emmy award-winner Glendyn Ivin, whose recent film Penguin Bloom topped the Australian box office, the emotional campaign tells a very real story about the smaller in-between moments that happen amongst life’s big ones. These are the moments that are often so fleeting, yet can have a profound impact on our wellbeing. At a time when the wellbeing category has become all about vitamins, fitness fads, meat-free Mondays and mindfulness, Australian Unity has drawn from its 20-year research partnership with Deakin University – the Australian Unity Wellbeing Index – to reframe what Real Wellbeing is and why it’s important. ....