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Trends toward subscription services 59 per cent "more likely": Essence report

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Called â2030 Revisitedâ, experts evaluated the impact of 2020 on advertising once again and what it means for the industry in 2030.
Essence, a global data and measurement-driven media agency which is part of GroupM, has released a new research report called â2030 Revisitedâ.
It has ârevisitedâ in its name because Essence had asked, in January and February 2020, âan elite group of marketing practitioners, executives and academics to speculate on the future of advertising in the year 2030.â Little did Essence realise how a month later, the world would change forever.
In â2030 Revisitedâ, more than 50 CMOs and brand-side marketers, agencies, networks, platforms, and adtech executives and marketing academics revisit the predictions for the next decade in the wake of the upheaval of 2020, said Essence. ....

Kate Scott Dawkins , கேட் ஸ்காட் டாக்கின்ஸ் ,

Brands will need to own - or partner with - platforms to survive: Essence report

Brands will need to own - or partner with - platforms to survive: Essence report
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