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Despite the 2nd Covid wave, gold still glitters for online retailers


Despite the 2nd Covid wave, gold still glitters for online retailers
May 14, 2021
Gold sales have witnessed a spike in the run up to Akshaya Tritiya
The second Covid wave does not seem to have dampened consumer sentiment as omnichannel jewellery retailers and digital gold sellers are expecting more than double sales this Akshaya Tritiya.
“Last year Akshaya Tritiya fell on 26 April and sales were weak due to several factors - gold prices were almost 50 per cent higher than the year before, the national lockdown, logistical constraints for delivery and concerns over personal income, all led to poor sales and we sold 10 kgs of gold. We expect to sell 20 kgs this year as demand has been robust in the run up to Akshaya Tritiya. This is because, people have become very comfortable with digital transactions, most stores are shut down due to local lockdowns and gold prices are currently trading 20 per cent lower than the record high of ₹58,000 for 10 gms in August 202 ....

West Bengal , Tamil Nadu , Sachin Kothari , Saroja Yeramilli , Akshaya Patra , Akshaya Tritiya , Ashraf Rizvi , Gaurav Singh Kushwaha , Avnish Anand , C Krishniah Chetty Group Of Jewellers , Chaitanyav Cotha , Executive Director , Swiss Gold , Digital Swiss , Online Retail , Corona Virus , Covid 19 , E Commerce , மேற்கு பெங்கல் , தமிழ் நாடு , சச்சின் கோத்தாரி , அக்க்ஷயா பத்ரா , அஷ்ரஃப் ரிஜ்வி , கௌராவ் சிங் குஷ்வாஹா , அவனிஷ் ஆனந்த் , நிர்வாகி இயக்குனர் ,

No gold rush this Akshaya Tritiya with most jewellery stores shut


No gold rush this Akshaya Tritiya with most jewellery stores shut
A closed jewellery showroom on Akshaya Tritiya day in Chennai   -  BIJOY GHOSH×
Online sales lend some sparkle; big brands innovate with virtual views, gold certificates
Typically, there is a gold rush on Akshaya Tritiya, driven by the belief that buying the precious metal on this auspicious day brings prosperity. However, for the second consecutive year, jewellery stores across much of the country were shut, and it was a lustreless year in terms of sales for most retailers. But for big brands with an omnichannel strategy and online players there was some sparkle. ....

Tamil Nadu , Sachin Kothari , Saroja Yeramilli , Akshaya Patra , Akshaya Tritiya , Saumya Sharma , Gaurav Singh Kushwaha , N Anantha Padmanaban , C Krishniah Chetty Group Of Jewellers , World Gold Council , Managing Director , Kalyan Jewellers , Gold Ownership Certificate , Chaitanyav Cotha , Executive Director , தமிழ் நாடு , சச்சின் கோத்தாரி , அக்க்ஷயா பத்ரா , ச Um ம்யா ஷர்மா , கௌராவ் சிங் குஷ்வாஹா , ச்சனியான ஆனந்த பத்மநாபன் , உலகம் தங்கம் சபை , நிர்வகித்தல் இயக்குனர் , கல்யாண் நகைக்கடைக்காரர்கள் , தங்கம் ஓநர்‌ஶிப் சிஇஆர்டிஐஎஃப்ஐசிஏடிஇ , நிர்வாகி இயக்குனர் ,