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How SUGAR Cosmetics Leveraged Social Media Influencers For D2C Play inc42.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inc42.com Daily Mail and Mail on Sunday newspapers.
The D2C Summit Is Here! Unveiling Two Days Of Insight-Packed Carnival inc42.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from inc42.com Daily Mail and Mail on Sunday newspapers.
How is the feedback from the audience? I am getting great feedback from the audience cutting across ages. These days they can directly connect through social media. So they are texting me, writing reviews on their social media accounts, mentioning it as a “brilliant new-age movie”, “a major work of our time”, “gripping”, “thoroughly entertaining”, “uprising underdog story”, “a brave pertinent film”, “a musical revolution”, “provided respite in the uncertain time”, “a landmark in Bengali cinema”, “heart-touching”, “soulful” and so on. I have saved all those messages as they are precious. I have also received very good reviews from the critics and film fraternity. Veteran film-maker Shekhar Das commented, “This film somehow connects with Mrinal Sen’s aesthetics.” Overall I am extremely happy with the response I have got so far. ....
Exclusive: Meet the IIM Alumnus who turned down a Rs. 1 Cr job to start her cosmetic empire + We serve personalized stories based on the selected cityOK Hello, Subscribe Please enter valid email. Thank you for subscribing!Your subscription is confirmed for latest news across Entertainment, Television and Lifestyle newsletters. » Exclusive: Meet the IIM Alumnus who turned down a Rs. 1 Cr job to start her cosmetic empire Exclusive: Meet the IIM Alumnus who turned down a Rs. 1 Cr job to start her cosmetic empire Comments () Help us delete comments that do not follow these guidelines by marking them offensive. Let s work together to keep the conversation civil. ....
After a 58-month-long wait for funding, the d2c start-up received $21 million in Feb 2021. 22 Apr, 2021 - 08:59 AM IST | By indiantelevision.com Team MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of shutting shop due to lack of funding? The direct-to-consumer SUGAR Cosmetics founded in 2015 by IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee is one of the fastest-growing premium beauty brands in India today. However, things were far from rosy for the Mumbai-based start-up back in 2016 when it did not even have enough money to import its first batch of lipsticks manufactured in Germany. ....