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Jaipur's Dhoom Detergent ropes in Raveena Tandon as brand ambassador


Dhoom Detergent, a regional brand will soon roll out a nation-wide ad campaign
by
Updated: Dec 14, 2020 5:10 PM
Jaipur-based Jugal Bajaj Group has signed the ravishing Bollywood celebrity Raveena Tandon to be the face of its detergent brand, Dhoom.
The brand’s objective with the partnership is to enhance the existing and build new consumer connect across the country, and to have 100% market coverage in the home state of Rajasthan and to strengthen its market presence in the states of Haryana, Punjab, Jammu & Kashmir, Himachal Pradesh and Madhya Pradesh.
Saurabh Bajaj, Managing Director, Dhoom Detergent says, “I am elated to have Raveena Tandon as our brand ambassador. The two core values of our company are- Customer Obsession & Value Creation for everyone in our ecosystem and this association will strengthen the foundation of our core values. It will take our brand recognition to a national level. We are rapidly expandin ....

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