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SPH carries on data transformation strategy with Happy Marketer


SPH carries on data transformation strategy with Happy Marketer
Details
14 July 2021
SPH has renewed its appointment with dentsu International’s digital marketing agency Happy Marketer, a Merkle Company, to manage its data transformation journey. This makes it the agency’s fourth consecutive year of appointment.
As part of the appointment, Happy Marketer will provide support capabilities in the enterprise analytics tool Google Analytics 360 to ensure continued success in offering a single unified view of analytics and attribution. According to the agency, this has enabled SPH to better understand user behaviour and maximise its efforts in enhancing user experiences in the past few years. ....

Sanchit Mendiratta , Deb Goswami , Merkle Company , Happy Marketer , Google Analytics , சஞ்சிட் மேந்திறத்த , டெப் கோசுவாமி , மேர்கிலே நிறுவனம் , சந்தோஷமாக சந்தைப்படுத்துபவர் , கூகிள் பகுப்பாய்வு ,

SG govt readies for WOG media pitch picking consultant to handle review


SG govt readies for WOG media pitch picking consultant to handle review
Details
22 April 2021
The Ministry of Communications and Information (MCI) has appointed consultancy R3 to assist with the development, execution, and evaluation of its upcoming whole-of-government (WOG) media buying services contract. This comes after a pitch it called last month. According to GeBiz, the account is valued at SG$85,000. 
The WOG media buying services contract is an annual contract that tasks an agency with the planning, coordination, negotiation, buying, and evaluation of media buys across various forms of government communications efforts on both digital and non-digital media platforms. In 2018, MCI appointed Publicis media solution led by Starcom as its master media agency, after drawing in 26 interested parties for the pitch. The account was valued at SG$80 million, MCI said then. ....

Carma Asia , Ministry Of Communications , Happy Marketer , Night Owl Cinematics , Smart Local , கார்மா ஆசியா , அமைச்சகம் ஆஃப் தகவல்தொடர்புகள் , சந்தோஷமாக சந்தைப்படுத்துபவர் , இரவு ஔல் ஒளிப்பதிவு , புத்திசாலி உள்ளூர் ,

MCI appoints 3 firms for whole of government media monitoring tender

MCI appoints 3 firms for whole of government media monitoring tender
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Carma Asia , Ministry Of Communications , Happy Marketer , கார்மா ஆசியா , அமைச்சகம் ஆஃப் தகவல்தொடர்புகள் , சந்தோஷமாக சந்தைப்படுத்துபவர் ,