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Best and Less embarks on new marketing strategy
By Imogen Bailey | 12 July 2021
Best and Less has unveiled its newest campaign, Perfect Fit For You, focusing on body inclusivity and positivity. 
The lingerie campaign sees the retailer embark on a new marketing strategy and includes TVCs, social media, influencer partnership, PR, digital and in-store experiences. 
The campaign aims to encourage all women to feel and look good in their lingerie, without compromising on price, quality or fashion.
The new underwear collection extends the retailer s already-inclusive sizing - the existing One Size Fits All range underwear has catered for sizes 8-26 for more than two years - and sees the newest bra range fit up to size 20DD.  ....

Janine Van Deventer , Perfect Fit For You , One Size Fits All , ஜானைன் வேன் டெவெண்டேர் , சரியானது பொருத்தம் க்கு நீங்கள் , ஒன்று அளவு பொருந்துகிறது அனைத்தும் ,