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The catch? It was designed exclusively for children. Raw Sugar Kids was created to help make bath time a more enjoyable experience for children and their parents, the Sarasota, Fla.-based company said. âRaw Sugar Kids is where good and clean meet fun and lovable,â Donda Mullis, co-founder and CMO of Raw Sugar Living said. âImaginative play is so important in the formative years, and we noticed an opportunity in the kidâs category to engage in a clean, fun and affordable way. Little ones will enjoy the outside of the products while their parents will appreciate all the goodness inside.â