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Marketing & Media News in South Africa

Warrior, which now has two seasons available to binge on Showmax. Issued by Showmax
Online retail in SA soars to R30bn, comprising 2.8% of total retailA new report reveals that total growth for online retail in South Africa rose to 66% in 2020, exceeding the 25% growth predicted three years ago, and bringing the total of online retail in South Africa to R30,2bn. ....

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#BehindTheBrandManager: Sandra Fraga, chief sales and marketing officer at Syspro

What does your job entail and what does your average workday look like these days?
Syspro is an enterprise resource planning provider, specialising in key manufacturing and distributor industries. As the chief sales and marketing officer at Syspro, I am responsible for sales and marketing globally.
Within my dual role, I oversee all sales revenue for both channel and direct sales as well as marketing for Syspro globally.
Working within the dynamic world of technology, I can honestly say that no two days are the same. My role involves working closely with my global team to create customer success by nurturing relationships and building communities. For that reason, I am often up at 5am to have a call with Australasia and will round off my day with a 10pm call with my US team. I love the fast pace of the industry and thrive on finding innovative solutions that solve key manufacturing industry pain points. ....

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Syspro rebrands for digital future

Apr 15, 2021
Syspro has unveiled its re-energized brand, visual identity and positioning to the market. The new brand tagline and positioning signifies SYSPRO’s evolving offering to the market and how the business continues to be committed to guide customers to secure a digital future.
Over the past year, manufacturers and distributors have had to contend with global vulnerabilities and disruptive forces. Many have now shown a sense of urgency in accelerating their digital transformation journeys for long-term resiliency. Industry has realized that digital transformation is now indispensable in translating efficiency and productivity gains back into the business.
With industry needs top of mind, Syspro redefined its message to resonate with customers as they take their next step – whether it is expanding into new territories, adding new product lines, transforming business processes, or driving innovation. ....

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INTERVIEW: 5 Tips for Women in Tech - IT News Africa - Up to date technology news, IT news, Digital news, Telecom news, Mobile news, Gadgets news, Analysis and Reports

Over the next decade, a new wave of digital technologies is set to reshape how we live and work. It is imperative that women play an equal role in shaping their impact. Not only should the new opportunities these technologies create be open to all, but it is also critical to tap into diverse experiences and perspectives to unlock their full value.
To help women take a leading role in driving the adoption of technology,
ITNA‘s Jenna Delport spoke to Sandra Fraga, Chief Sales and Marketing Officer at SYSPRO. Here’s what transpired:
According to a
on women in technology, women currently hold 19% of tech-related jobs at the top 10 global tech companies – what kind of opportunity does this present to women interested in this kind of career? ....

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Getting more women involved in STEM requires all parties to buy in

In light of next week's International Women's Day, we speak to SYSPRO's Sandra Fragam, about getting more women involved with STEM fields. ....

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