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With Beer Drinking Down, Jim Beam Targets Consumers Looking for a New 'Sessionable' Beverage


The bourbon brand s latest campaign highlights a simple cocktail: the highball
Jim Beam s in-person Beam Gardens mimic the atmosphere of beer gardens but serve bourbon drinks.
Jim Beam
January 6, 2021
While the craft beer enthusiasts are certainly going strong, Jim Beam is hoping to tap into a different segment of the population with its new campaign: drinkers who are tired of hearing about the latest brewing techniques and just want a refreshing beverage without the bloat and extra carbs.
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