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Kiwi food entrepreneurs about to make it big at New World


Watch video: FoodStarter Pressure Cooker event revealed the two winners of the nationwide food entepreneurs competition.
Life will never be quite the same for two Kiwi food innovators who are set to see their fledgling products in New World stores right across the country, after winning the nationwide FoodStarter competition.
LILO Desserts plant-based cheesecakes won the start-up category, while Kaitahi As One wowed the judges with their innovative Frozen Superfood Smoothy Drops and were named winners in the category for small suppliers with New World.
FoodStarter finds New Zealand s most innovative food and beverage products, with winners taking home an incredible package of support to help them scale up their product to take its place in all New World supermarkets across New Zealand. It s supported by lead partners New World and start-up hub Ministry of Awesome, who are working alongside ....

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Plant-based cheesecake company, Lilo Desserts, wins start-up category at Foodstarter


Supplied
Rusell Haines and Cleo Gilmour, from Lilo Desserts. The company won the start-up category at the Foodstarter competition.
Gilmour started the Queenstown business with Alex Worker, Russell Haines and Hayden Kennedy with the help of seed funding.
“We really wanted to make a product that had the dairy level of indulgence and that has been a big challenge,” Gilmour said.
The timing of the Foodstarter awards fitted perfectly with product development, Gilmour said.
Lilo Desserts was ready to start talking to suppliers and promoting the brand.“Foodstarter came at a really amazing time,” she said.
The company won the start-upcategory with a cherry topped cheesecake using cherries that would have otherwise been thrown out because of imperfections. ....

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FoodStarter experts give tips to supermarket success


MICHAEL BRADLEY
The winners of FoodStarter will get the opportunity to be ranged in New World supermarkets across New Zealand.
Seeing their product on supermarket shelves is the ultimate goal of many food entrepreneurs. For two up-and-coming food and beverage innovators, this milestone will soon become a reality when the winners of FoodStarter, a nation-wide competition to find New Zealand s newest food and beverage product superstars, are decided on April 15.
Founded by New World and start-up hub Ministry of Awesome, the FoodStarter winners will take a journey that will see them receive a powerhouse of support and guidance from FoodStarter partners across the food and beverage industry, helping to grow their business to a national scale and see their product in every New World across New Zealand. ....

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