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Jollibee and McCann Philippines shine the spotlight on love stories during a pandemic


February 10 2021, 10:39 am | BY Kim Shaw | No Comments
Jollibee and McCann Worldgroup Philippines have captured the hearts of Filipinos once again with its latest set of Kwentong Jollibee episodes in time for the Valentine season.
 
This year, the highly successful and award-winning series draws on love being the greatest source of strength amid the challenges of the pandemic, based on the real-life love stories and experiences of ordinary people.
Highly acclaimed directors Antoinette Jadaone, Pepe Diokno, and Ianco de la Cruz were tapped to headline the new episodes, following the theme #FindStrengthInLove.
“Our efforts continue to be rooted in love and universal truths told through insightful storytelling. While the digital engagement our videos reach is a much-appreciated perk, what we hope to always achieve is to continue to resonate with our audience and make them feel seen, and their emotions, felt. We believe this is very important that while a ....

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Kuwentong Jollibee series kicks off with another tearjerker ad


Published February 4, 2021, 8:30 PM
The award-winning Kwentong Jollibee series is back again this Valentine Season to send forth the message of finding strength in love. Now on its fifth year, the fast-food chain’s popular Kwentong Jollibee gives a triple treat of romantic videos inspired by love stories in the time of the pandemic.
“Challenges and rough times are felt more now than ever before, leaving people a little doubtful of love. That is why this year, what we would like to highlight is that there is strength to be found in love that is determined to overcome all hardships, and make it work,” shared JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head Francis Flores. ....

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