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Kellogg Company and Unilever are calling on start-ups to help tackle some of the most critical issues facing the food and industry. The companies have partnered with the Future Food-Tech Summit to launch the Innovation Challenge, which will conclude in a pitch at the live-streamed virtual event on 11-12 March. Speaking on a webinar ahead of the event, D Anne Hayman, vice president of Global Innovation and Nutrition at Kellogg, explained the company is seeking pitches on unique plant-based ideas that support digestive wellness. Gut health the future of nutrition Kellogg’s has spotted market opportunities for products that support digestive wellness, she explained. Amid COVID-19, consumers have been doubling down in the health and wellness space and nutritious products . They have also been more drawn to traditional and trusted brands. Kellogg’s is therefore looking to promote its diverse range of plant-based fibres to nou ....