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Agencies saw the social unrest movement as an opportunity to create multicultural exchanges. Black-owned media companies are hesitant to join.
Last summer, marketers vowed to support Black-owned media companies with increased ad spend. In turn, agencies said they saw an increase in clientele; publishers said they received more RFPs and signed longer-term ad deals.
And where there is advertising money flowing, there are agencies to step in and help direct the stream.
While the opportunity to place ads on Black-owned publications became en vogue amid the social unrest movement over the summer, Black-owned media has been left disappointed in the months that followed that it took marketers so long to realize that their properties are worth investment. ....

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