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Have CMOs lost the ownership of marketing?

When asked which of their C-suite members the CEO considers critical, only 19% picked the CMO. In contrast, 57% choose the CFO, and 56% the COO. ....

Digital Marketing Asia , டிஜிட்டல் சந்தைப்படுத்தல் ஆசியா ,

Marketing podcast: Sorrell's 'land and expand' strategy


Details
19 July 2021
S4 Capital has made waves in the advertising scene. Established in 2018 by former WPP chief Martin Sorrell, the agency has since bagged clients including BMW and Mondelēz. During the first quarter of this year, the agency reported strong growth and showed an acceleration in the like-for-like net revenue growth rate from 27% in the fourth quarter of last year to 33% and compared to 19% in the pandemic-affected first quarter in 2020.
According to S4 Capital, reported revenue was up 71% to £121.6 million and net revenue up over 71% to £104.0 million. Like-for-like revenues and net revenue were up 35% and 33% respectively. Pro-forma revenues and net revenue were up the same. All regions showed strong growth. The Americas reported net revenue up 63%, EMEA was up 97%, and Asia Pacific was up 95%. ....

Martin Sorrell , Asia Pacific , Jack Ma , Digital Marketing Asia , Southeast Asia , Ant Financial , General Mills , மார்டின் ஸாரெல் , ஆசியா பெஸிஃபிக் , பலா மா , டிஜிட்டல் சந்தைப்படுத்தல் ஆசியா , தென்கிழக்கு ஆசியா , எறும்பு நிதி , ஜநரல் ஆலைகள் ,