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Method Media Intelligence Has Launched MMI360
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March 4, 2021, 6:00 AM·2 min read
NEW YORK, March 4, 2021 /PRNewswire/ Method Media Intelligence (MMI) has launched its comprehensive digital media measurement product called MMI360, that seamlessly addresses marketer needs of verification, transparency, and supply path quality. For too long, the monetization engine of the internet (online advertising) has been unorganized and focused on tracking users instead of transactions. These transactions can be stored and retained indefinitely so that buyers can use this advertising data, receipts in a variety of ways.
Aiming to be the Bloomberg Terminal of Online Ad Traffic. MMI has invested heavily in its data engineering capabilities and hired cloud architecture expert, Richard C. Nason, as its Chief Technology Officer this month. Mr. Nason s background in dev-ops, passion for web technology, and building data pipelines that simplify complex data probl ....

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