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General Motors Pledges to Devote More Ad Dollars to Black-Owned Media
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General Motors, one of the nation’s biggest advertisers, said Thursday it would quadruple the percentage of its advertising dollars that go to Black-owned media outlets between now and 2025.
GM’s new effort is a sign of the scrutiny and pressure that corporate giants are facing to spread their corporate spending around a wider array of firms.
More from Variety
GM said it intended to increase the allocation of its ad spending from its current 2% with Black-owned media to 4% by 2022 and to 8% by 2025.
“Black-owned media are a vital component of our marketing mix, and we evaluate our spend for media partners through several core metrics, including transparency, innovation, ad quality, audience delivery and brand safety,” General Motors said in a statement Thursday. The company also said it would in May launch an “upfront” pro ....

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