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Taking a deep(ish) dive into Terminus and the potential of multi-channel ABM.
Terminus has picked up $90m Series C funding, a nice kick-off to 2021, and further indication that Account-Based Marketing (ABM) is the go-to strategy for B2B brands. 
The last year or so have been somewhat transformative for Terminus, with several acquisitions that have added to the platform’s capabilities and their desire to “power high-performing go-to-market teams”, including in 2019 Sigstr, which enables custom signatures in emails. 
At the time I didn’t see the value of this, but after seeing it demoed in a recent Terminus demonstration, it finally clicked for me - this is about custom signatures (which include a banner) for accounts or types of accounts and the ability to select a specific signature from a marketing-approved list. In other words, it’s another way to ensure a consistent message across channels. ....

Account Based Marketing , Terminus Engagement , Demandbase One , எண்ணுதல் அடிப்படையிலானது சந்தைப்படுத்தல் , டெர்மினஸ் நிச்சயதார்த்தம் ,