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Cyclorise has launched its first B2B website, aimed at making it easier for independent bike dealers to purchase from its range. Whilst 2020 has seen a boom in the cycling industry, it also proved to be a difficult year for distributors to keep in touch with their IBDs due to ongoing COVID-19 restrictions, said Cyclorise. The company decided to ‘remove as many barriers to purchase as possible’ and launching a clean, simple B2B site has ‘simplified the order process significantly’, it said. “Our priority is to offer the best service possible to our dealer network,” said Cyclorise director Thomas Dibley. “Our customers can now see all of our new and existing product lines along with accurate stock levels, product information and imagery. ....