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Business Scoop » TikTok launch self-serve advertising platform for Kiwi SMBs

Business Scoop provides news and views on Business and Markets from New Zealand ....

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TikTok Continues Commitment to Filipino Businesses Through TikTok and Shopify Partnership

Published June 30, 2021, 8:45 AM
TikTok
Leading short-form video platform, TikTok, has announced its collaboration with Shopify in the Philippines as part of its global partnership which began in October 2020. The collaboration aims to help Shopify merchants extend their commerce strategies to TikTok, enabling them to create and run campaigns directed towards TikTok’s highly engaged community.
The partnership announcement follows the recent launch of TikTok For Business in the country. TikTok For Business levels the playing field for both large multinational corporations (MNCs) and smaller businesses to reach their ideal audience on the app. Through TikTok Ads Manager, TikTok For Business empowers businesses of all sizes to be discovered and connect with the community of users on the app, build their brands, and achieve their business goals. ....

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TikTok and Shopify announce partnership

TikTok and Shopify announce partnership
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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How small businesses can turn creative ideas into big returns on TikTok

How small businesses turn creative ideas into big returns on TikTok
Image: Oatsome, courtesy of TikTok
From fledgling start-ups generating a modest turnover for their sole proprietor, to businesses turning over millions a year and employing up to 250 people, SMBs (small and medium-sized businesses, or enterprises) are a diverse bunch in terms of their offering and scale. But they are united in their desire to appeal to a customer base that today is largely engaged digitally. And that’s why TikTok, with its focus on uniting its user base, is such a powerful route to market.
This piece examines why TikTok for Business is an increasingly attractive proposition for SMBs, with examples of brands that have improved their bottom line by utilising the platform, a focus on how TikTok is going above and beyond to help out struggling business, and a look into how brands can use the Ads Manager platform and creative toolset to create content that resonates with TikTok’s 100 ....

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