Among PepsiCo’s beverage portfolio in India, a surprise flagship is Mountain Dew which, with its adventure-led positioning, has managed to occupy sizable clout. The Drum finds out how the beverage giant has built the franchise further and put together an India-first launch with Mountain Dew Ice.
MUMBAI â There are some series wherein the stories are a continuation of the kind where it will not make sense to watch them without watching what transpired earlier. And so I watched the first 8 episodes (Season 1) of âChacha Vidhayak Hain Humareâ to understand Season 2.
Season 1 comprised the tale of Ronny (Zakir Khan, standup comedian by profession in real life), who tells tepid lies to everyone to help them. By default, he manages to help them and solve their problems. A recurring leitmotif with him is his statement (âChacha vidhayak hain humareâ) that his uncle is a political leader or MLA (Member of the Legislative Assembly in the state government) and so he can get most issues (like college admission and other special favors) done to help acquaintances and friends.
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