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Photo Credit: Jewish Press The Purim “Adloyada” â which dates back to the early days of Tel Aviv â was first proposed in 1912 and went on to quickly become the largest public event in Eretz Yisrael and the destination of a significant annual pilgrimage. It also played a leading role in creating an original and authentic local Hebrew identity, furthering the ideological nationalism of the nascent Zionist movement, and positioning Tel Aviv as the symbolic center of the Yishuv. In 1932, when a committee convened to select a name for the celebration, some 253 submissions were tendered, including suggestions from some of the leading personalities of ....