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Harvard Business Review: What businesses get wrong about digital advertising 15 Mar, 2021 12:52 AM 6 minutes to read Harvard Business Review By: Sinan Aral The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100 per cent. A similar analysis of Facebook ads threw up a number of 4,000 per cent. For all the data we have, it seems like companies still don t have an answer to a question attributed to the famous 19th-century retailer John Wanamaker: Which half of my company s advertising budget is wasted? It should be possible to answer this question, though. Because what s getting in the way is not a lack of information the problem Wanamaker faced but rather a fundamental confusion between the phenomena of correlation and causation. ....
With their mega hit Dynamite, BTS was widely expected to win their first Grammy. It would have been the first Grammy for a K-pop artist.Ariana Grande and Lady Gaga won the award for their song Rain on Me. Regardless, fans around the world were ecstatic to see BTS light up the night as the first Asian act to perform at music s most prestigious award show. Below is an old photo from last year s Grammys: (Photo : Emma McIntyre/Getty Images for The Recording Academy) Grammys 2021 BTS Red Carpet Looks BTS Grammy 2021 Performance (Photo : Photo by Theo Wargo/Getty Images for The Recording Academy)) ....
Covid 19 coronavirus: Viewers outraged as celebrities flout mask rules at the Grammys 15 Mar, 2021 08:10 PM 2 minutes to read Taylor Swift appears in the audience at the 63rd annual Grammy Awards. Photo / AP news.com.au By: Bianca Mastroianni The 2021 Grammy Awards was the perfect reflection of what a Covid-19 world now looks like. Socially distanced, safely spaced tables and everyone wearing masks meant that safety was the number-one priority. Read More Advertisement Many other viewers were thinking the same thing – why even bother with the masks? I m confused. #Beyonce is wearing a mask at the table but then she doesn t wear a mask when she gives her speech. What is the point of wearing a mask if they re going to take it off when they re giving a speech standing next to other people? #GRAMMYshttps://t.co/GnYOdO6V2B missiongirl (@missiongirl4) March 15, 2021 ....
Slower traffic, fewer car parks but safer people: Changes coming for Mount Maunganui 14 Mar, 2021 05:00 PM 6 minutes to read Tauranga City Council looks likely to drop its controversial proposal to trial a one-way traffic system in Pilot Bay due to a lack of public support - again. Several changes to the popular streets of Mount Maunganui North are still afoot, however, in an effort to make the area safer and more appealing for people to walk, cycle or scooter instead of driving. These could see car parks removed to make way for a shared pathway, a new roundabout installed and the Marine Parade boardwalk extended. ....
HOME > NEWS > U.N. looks to U.S. private equity investor to help fund famine fight in Yemen U.N. looks to U.S. private equity investor to help fund famine fight in Yemen Reuters | Mar 13, 2021 12:25 AM EST World Food Programme (WFP) Executive Director David Beasley reacts as he speaks to the press during his stopover in Ouagadougou, Burkina Faso (Photo : REUTERS/Anne Mimault) The United Nations World Food Programme is hoping to get a share of hundreds of millions of dollars from a private foundation set up to help Yemen by U.S. private equity investor Tim Collins, U.N. food chief David Beasley said on Friday. ....