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Why alcohol brand mascots are making a comeback
Rise of OB bear, Jinro toad explained
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Oriental Brewery‘s mascot character Lala Bear (OB)
Two major alcohol companies in Korea have one thing in common lately a high-profile retro mascot that has become the face of the company.
Oriental Brewery brought back its nostalgic bear character from the 1980s known as “Lala Bear,” while its rival HiteJinro released a blue bottled soju featuring its famous toad mascot last year, a character that dates to 1954.
Their foray into soft power territory comes following a year dominated by “Pengsoo,” a beloved giant penguin that went from being an educational TV channel’s mascot to a cultural icon here. ....

Soult Ukpyolsi , South Korea , Kyonggi Do , Cheju Do , Yim Hyun Su , University News Network , Ministry Of Health , National Health Promotion , Hongik University Grduate School Of Advertising , Lala Bear , Oriental Brewery , Spigen Korea , Jinro Is Back , University News , Sung Youl Hong , Hongik University , Grduate School , Public Relations , Job Korea , National Health Promotion Act , தெற்கு கொரியா , செஜு செய் , இம் யுங் சு , பல்கலைக்கழகம் செய்தி வலைப்பின்னல் , அமைச்சகம் ஆஃப் ஆரோக்கியம் , தேசிய ஆரோக்கியம் ப்ரமோஶந் ,