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Tourism NT urges Australians to break free and seek different in new campaign via KWP!

Tourism Northern Territory is today launching its brand-new national marketing campaign,
Seek Different, via KWP!
‘Different in every sense’.

Unveiled by the Northern Territory’s Minister for Tourism and Hospitality, the Hon Natasha Fyles MLA, the campaign is aimed at inspiring domestic travellers – facing ongoing restrictions on international travel and looking for something truly different – to add the Northern Territory to their plans in 2021.
The new campaign underpins the Territory’s brands positioning, ‘
Different in every sense’ by highlighting that we are all individuals, whether we’re seen as couples, groups or even social movements. We all seek to be different in our own way. Some of us do little things. Others, do bigger things. Because different reflects who we are and who we want to be. ....

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Tourism NT encourages Australians to 'Seek Different' in national campaign

March 1, 2021 9:45
The Northern Territory has launched a national tourism campaign, positioning the itself as an escape from the anxiety Australians feel in their every day lives.
Titled ‘Seek Different’, the campaign from KWP encourages Australians to pursue different experiences in the range of cultural and historical sites in the Territory.
Tony Quarmby, executive general manager of marketing at Tourism NT, said: “The Northern Territory is not a normal holiday, and the launch of our Seek Different campaign today highlights our uniqueness to the rest of the country.
“The Seek Different messaging is the next step in bringing to life our ‘Different in Every Sense’ brand positioning, and we feel now is the right time for consumers to see that by seeking something different they can break free and escape the anxiety that this last year has left us all with. ....

Northern Territory , New South Wales , Amber Young Kelly Walsh , Dave Apanah Jayden Moyle , Charlie King , Simon Christidis , Monika Tonkin , Corey Swaffer , Helen Orr , Kent Ohalloran , Zoe Wilkinson , Alice Bowden , Kirsten Clarke , Tristan Glover , Chanduni Herath , Tony Quarmby , Andrew Caitens Red Centre , Consumer Communications , Mango Communications , Seek Different , Every Sense , Territory Australians , Account Director , Creative Director , Mark Toia , Zoom Film ,

NT government encourages tourists to 'Seek Different' in new lifeline for struggling sector

NT government encourages tourists to Seek Different in new lifeline for struggling sector
MonMonday 1
MarMarch 2021 at 7:55am
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The new tourism campaign wants to draw tourists to the Northern Territory with the slogan Seek Different .
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The Northern Territory government is spending $2.5 million on a new tourism campaign as it throws another lifeline to a sector whose financial recovery is expected to take years.
Key points:
A new ad campaign has been launched to help the sector recover ....

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