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AirPods Max were made to be both beautiful and powerful, designers say

In a new interview, a trio of Apple executives and designers shared details and tidbits about the development and design of the company s new AirPods Max headphones.
Apple vice president of Industrial Design Evans Hankey; Apple VP of marketing Bob Borchers; and industrial designer Eugene Whang recently spoke to Japanese design website
Casa Brutus about the new premium over-ear headphones.
From the beginning, the team set out to create a product that was beautiful, powerful, and immersive. Hankey said that it was important to design a product that users would actually want to wear, but could deliver performance, too.
There are some details about the team s process, including the fact that Apple tested hundreds of different prototypes before settling on the eventual final design. Hankey said that Apple only has a single shot when it s entering a new market, so the team wanted to get it right. ....

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AirPods Max were made to be both beautiful and powerful, designers say - General Discussion Discussions on AppleInsider Forums

Credit: Andrew O Hara, AppleInsider
Apple vice president of Industrial Design Evans Hankey; Apple VP of marketing Bob Borchers; and industrial designer Eugene Whang recently spoke to Japanese design website
Casa Brutus about the new premium over-ear headphones.
From the beginning, the team set out to create a product that was beautiful, powerful, and immersive. Hankey said that it was important to design a product that users would actually want to wear, but could deliver performance, too.
There are some details about the team s process, including the fact that Apple tested hundreds of different prototypes before settling on the eventual final design. Hankey said that Apple only has a single shot when it s entering a new market, so the team wanted to get it right. ....

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Apple Executives Talk AirPods Max Design in Exclusive Interview

Casa BRUTUS, Apple’s VP of Industrial Design
Evans Hankey, VP of Product Marketing
Bob Borchers, and industrial designer
Eugene Whang have talked about the creation and design of the new AirPods Max wireless headphones.
Apple’s design team explains how the company went through hundreds of different design iterations for the AirPods Max before settling on the final version. “We only had one chance to enter the product category, so we wanted to make it the best,” said Hanky.
Watch the Latest Apple Technology News Below
Apple chose aluminum for the AirPods Max because it is “quite familiar with aluminum and its oxidation process,” explained Wang. ....

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