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Perceptions add to taste, nudging us into judging what's tasty and what's not


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Eating is as much about the grey cells as about the taste buds
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Eating is as much about the grey cells as about the taste buds
There is something mouth-watering about the thought of ordering a grilled Chilean sea bass, with garden fresh green salad on the side. But would we want to have the Patagonian toothfish, however well-grilled? I don’t think I would it sounds much too toothy.
But guess what? It’s just another name for the Chilean sea bass, author-cum-academic Charles Spence tells us. Once the fish started appearing in restaurants as sea bass, sales in some markets increased by well over 1,000%, he writes in ....

Heston Blumenthal , Charles Spence , Oxford University , New Science , Chilean Sea Bass , Ig Nobel Prize , Pasta Salad , Crab Ice Cream , ஹெஸ்டன் புளூமெண்டல் , சார்லஸ் ஸ்பென்ஸ் , ஆக்ஸ்ஃபர்ட் பல்கலைக்கழகம் , புதியது அறிவியல் , சிலியன் கடல் பாஸ் , ஐஜி நோபல் ப்ரைஸ் , பாஸ்தா சாலட் , நண்டு பனி கிரீம் ,