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India s biggest fundraising event, which brings together hundreds of NGOs and their donors competing for rewards and recognition, launched earlier this month.
The 7th edition of the GiveIndia Fundraising Challenge 2021 kicked off on February 1 and nearly 200 non-profits have already raised over Rs 2 crores. This one-of-a-kind online event continues till March 28 and is expected to raise more than Rs 15 crores by the time it ends. Non-profit organisations typically leverage the tax saving made on donations at the end of the financial year to appeal to their donors and compete in the challenge.
Several NGOs use GFC as an opportunity to maximise their fundraising, often raising a significant part of their annual budget. For instance, last year the NGO Team Everest who has so far won every edition of GFC, raised Rs 2.29 crore which is more than half their yearly spend, and a little over a fifth of the Rs 10 crores raised by a total of 367 NGOs who participated. ....

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