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TBWA\NZ and ANZ Kick Start Your Financial Wellbeing with Brand Platform 'We Do How'

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‘We do How’ will be launched with a hero two-minute ad, which is part of a suite of work designed to demonstrate ANZ’s commitment to financial wellbeing
TBWA\NZ and ANZ have launched a new brand platform to help improve the financial wellbeing of all New Zealanders by providing them with the resources, support and products they need. Rather than telling New Zealanders to get ahead or dream big, ANZ’s ‘We Do How’ is about giving people the practical know-how they need to start their financial wellbeing journey.
The campaign tells the story of Ravi and Claire along with their two children Sameer and Tara Sharma. The first story shows the many ways Ravi and Claire set out to improve the financial wellbeing of their family, but the heart of the story is about father and son as Sameer spends years working towards his dream of becoming a Black Cap. Their journey unfolds over time as we watch Sameer grow from a young boy into adult ....

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ANZ helps Kiwis on their financial journeys in new 'We Do How' brand platform via TBWANZ – Campaign Brief

April 27 2021, 9:31 am | BY Ricki Green | 5 Comments
TBWANZ and ANZ have launched a new brand platform to help improve the financial wellbeing of all New Zealanders by providing them with the resources, support and products they need.

Rather than telling New Zealanders to get ahead or dream big, ANZ’s ‘We Do How’ is about giving people the practical know-how they need to start their financial wellbeing journey.
The campaign tells the story of Ravi and Claire along with their two children Sameer and Tara Sharma. The first story shows the many ways Ravi and Claire set out to improve the financial wellbeing of their family, but the heart of the story is about father and son as Sameer spends years working towards his dream of becoming a Black Cap. Their journey unfolds over time as we watch Sameer grow from a young boy into adulthood, with ANZ supporting the family and providing the ‘hows’ for their ‘whys’. ....

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Business Scoop » Research Reveals Under-30s Feel Wealth Is Mostly About Family

Press Release – ANZ Bank
More than 60% of New Zealanders believe Covid-19 has changed whats important in their life, with family rather than money topping the list according to a study commissioned by ANZ Bank NZ. The study1 found 52% of Kiwis considered family …
More than 60% of New Zealanders believe Covid-19 has changed what’s important in their life, with family – rather than money – topping the list according to a study commissioned by ANZ Bank NZ.
The study1 found 52% of Kiwis considered family to be the most important thing to them, followed by health and wellbeing at 40%.
Family is central to most people’s definition of wealth with over 68% of New Zealanders thinking wealth is knowing they can pay for things to help their family thrive. This is particularly high among those aged under 30. ....

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Research Reveals Under-30s Feel Wealth Is Mostly About Family

Tuesday, 20 April 2021, 3:19 pm
More than 60% of New Zealanders believe Covid-19 has
changed what’s important in their life, with family –
rather than money – topping the list according to a study
commissioned by ANZ Bank NZ.
The study1 found 52% of
Kiwis considered family to be the most important thing to
them, followed by health and wellbeing at 40%.
Family
is central to most people’s definition of wealth with over
68% of New Zealanders thinking wealth is knowing they can
pay for things to help their family thrive. This is
particularly high among those aged under 30.
When it
comes to financial know-how, most New Zealanders – ....

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WATCH: Save on your festive season travelling with Old Mutual Rewards

WATCH: Save on your festive season travelling with Old Mutual Rewards
By Brandstories
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It’s not surprising that the majority of South Africans are planning to spend significantly less this festive season. The economic shockwaves of Covid-19 will make 2020’s holiday celebrations much more frugal.
But months of lockdown and separation from loved ones have made family reunions an absolute priority for many.
“For the sake of our financial health, it certainly makes sense to cut back on spending,” comments Brett Cameron, Head of Old Mutual Rewards. “But, at the same time, 2020 has taught us we should never miss an opportunity to spend time with our families when we can.” ....

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