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Covid-19 lockdowns effectively forced consumers to rapidly digitise their buying behaviour
2020 was an interesting year, to say the least. We experienced what seemed like an endless succession of cataclysmic events amid a devastating global pandemic from which the world is still reeling.
The coronavirus outbreak was the most disruptive incident in recent memory, changing the very fabric of our society, perhaps irreparably, to usher in what some now refer to as the ‘new normal’.
Of course, one of the most glaring examples that typify this new normal is employees working from home and interfacing via video-conferencing platforms such as Zoom and Microsoft’s Teams. This increased time at home also had significant impact on our media consumption, which skyrocketed across the board. ....

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