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Financial Inclusion: How Spice Money is creating financial awareness and generating employment in rural India
Founded in 2015 by Dilip Modi, Spice Money, endorsed by actor-philanthropist Sonu Sood, provides financial services in semi-urban and rural India, thereby enabling employment by hiring local representatives.
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Rammohan Pal, a resident of Durg district in Chattisgarh, can recall June 9, 2019, very vividly; it was when his mother, who at the time lived in another rural district in Uttar Pradesh, had fallen gravely ill and needed immediate hospitalisation.
However, the hospital refused to admit her until a Rs 20,000 deposit was put down a common occurrence in villages and small towns. Rammohan, who up until that point had used only physical cash, found himself in a quagmire; travelling to his mother would take at least a day, which due to her rapidly deteriorating health was a huge risk. The local ....

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