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As WA Liberals sandbag their strongholds, Mark McGowan gathers powerful friends
February 24, 2021 â 8.10am
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At a recent swing-voter focus group, the WA Liberalsâ campaign brains thought they finally had a message they could work with.
Voters were shown a headline: âMark McGowan says your water bill needs to go up.â
Mark McGowan is on track for a comprehensive victory on March 13, thanks largely to his governmentâs handling of the coronavirus pandemic.
Credit:Peter de Kruijff
Working on the time-honoured assumption that hip pocket issues always drive voter behaviour, the brains trust thought it would road-test well enough to underpin an effective cost-of-living campaign message.