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Religion in advertising: A double-edged sword or smart move?

Religion in advertising: A double-edged sword or smart move?
In the backdrop of the use of religious angles and figures in advertising leading to negative fallout in the recent past, we ask experts if the practice is even needed to build brands and sell products
Mumbai, April 13, 2021
Reference to religion or religious context in advertising is nothing new. But in recent years, many such ads with religious connotations have drawn severe backlash on social media, forcing creatives and brands to go on the back foot.
The Tanishq ad that created a strong buzz on social media, or the outrage against celebrity hairstylist Jawed Habib, who courted controversy for allegedly hurting sentiments when an ad for his salon depicted Hindu Gods and Goddesses such as Durga, Lakshmi, Saraswati, Ganesh and Kartik, are a few examples of creative freedom hogging the news for the wrong reasons. ....

India General , Mohan Desai , Ganesh Chaturthi , Ma Durga , Mera Tumhara , Nisha Singhania , Soumitra Karnik , Sumanto Chattopadhyay , Amar Akbar Anthony , Bestmediainfo Bureau , Jawed Habib , Hindu Gods , Super Shakti Steel , Infectious Advertising , Babita Baruah , Managing Partner , Surf Excel , Amar Akbar , Brand India , Sur Mera Tumhara , Religion In Advertising , இந்தியா ஜநரல் , மோகன் தேசாய் , கணேஷ் சதுர்த்தி , மா துர்கா , நிஷா சிங்கானியா ,

Infectious Advertising ropes in Nitin Sharma as Vice President

Infectious Advertising ropes in Nitin Sharma as Vice President
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

United Arab Emirates , Nisha Singhania , Ramanuj Shastry , Johnnie Walker , Nitin Sharma , Leo Burnett , Tata Press Yellow Pages , Indian National Congress , Infectious Advertising , Vice President , Director Marketing Strategy , Founding Partners , Bajaj Electricals , Indian Express , Godfrey Philips India , Elf Lubricants , ஒன்றுபட்டது அரபு அமீரகங்கள் , நிஷா சிங்கானியா , ராமானுஜ் சாஸ்திரி , ஜானி வாக்கர் , நிடின் ஷர்மா , லியோ பர்னெட் , இந்தியன் தேசிய காங்கிரஸ் , துணை ப்ரெஸிடெஂட் , இயக்குனர் சந்தைப்படுத்தல் மூலோபாயம் , ஸ்தாபகம் கூட்டாளர்கள் ,

Infectious Advertising elevates Chirag Raheja | Advertising

Raheja was creative director previously. He will now be responsible for raising the craft across brands in the agency’s roster.

Raheja said, “I am both humbled and honoured that I was deemed worthy of this role. I’m excited for the new challenges this responsibility brings, and I shall spare no effort to live up to the high expectations.”

Ramanuj Shastry and Nisha Singhania, founders, Infectious Advertising, said, “Chirag was one of the first hires of Infectious. Over the last eight years, he has proven his worth time and again. It’s always a good signal to others when merit is rewarded, and he has more than earned this promotion.” ....

Nisha Singhania , Ramanuj Shastry , Chirag Raheja , Campaign India , Infectious Advertising , Indian Advertising News , நிஷா சிங்கானியா , ராமானுஜ் சாஸ்திரி , சிராக் ராதிேஜா , பிரச்சாரம் இந்தியா ,

Infectious Advertising elevates Chirag Raheja to head of copy

Raheja was previously a CD at Infectious
02 Mar, 2021 - 12:29 PM IST | By indiantelevision.com Team
NEW DELHI: Infectious Advertising has elevated Chirag Raheja to head of copy with immediate effect. In his new role, Raheja – previously a CD – will be responsible for raising the craft across brands in the agency’s roster. He will also mentor young writers at the agency.
“I am both humbled and honoured that I was deemed worthy of this role,” said Raheja. “I’m excited for the new challenges this responsibility brings, and I shall spare no effort to live up to the high expectations.” ....

Nisha Singhania , Ramanuj Shastry , Ultratech Baatgharki , Chirag Raheja , Infectious Advertising , Tasty Treat , One Show , Creative Bootcamp , நிஷா சிங்கானியா , ராமானுஜ் சாஸ்திரி , சிராக் ராதிேஜா , சுவையானது உபசரிப்பு , ஒன்று காட்டு , படைப்பு துவக்க முகாம் ,

Rashid Ahmed joins Infectious Advertising as head of digital | Advertising

Ahmed takes over as head of digital. His last full-time stint was with Tata Tele Business Services.

He said, “I’m looking forward to working with the exciting team at Infectious to deliver high-impact, differentiated digital solutions to its current and prospective clients. I believe brands must be part of the lives of their customers – being memorable is not enough; they also have to be continuously relevant. I believe Infectious now is uniquely positioned to help them accomplish this task.”

Nisha Singhania and Ramanuj Shastry, co-founders, Infectious Advertising, said. “We were impressed by Rashid’s passion, tech knowledge, and vision. We are confident that he can take Infectious to the next level in terms of our digital offering. We wish him every success in his new role.” ....

Nisha Singhania , Rashid Ahmed , Lk Saatchi , Ramanuj Shastry , Tata Tele Business Services , Campaign India , Tata Tele Business , Infectious Advertising , Contract Advertising , Advertising Indian , நிஷா சிங்கானியா , எல்.கே. ஸாசி , ராமானுஜ் சாஸ்திரி , டாடா டெலி வணிக சேவைகள் , பிரச்சாரம் இந்தியா , டாடா டெலி வணிக ,