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iQiyi unveils ambitious offerings targeted at youth - Entertainment News


2021-05-21 09:17:22 GMT2021-05-21 17:17:22(Beijing Time) Sina English
Military drama “ACE Troops”
A batch of new projects and programs have been recently announced by the streaming platform iQiyi. The programs covering online content, live entertainment and immersive virtual experiences particularly cater for young people in China.
According to Wang Xiangjun, an official with iQiyi, the changing tastes of the younger generation for creative and interactive entertainment experiences are both a challenge and inspiration.
In March, avant-garde technology was featured in two immersive “cloud concerts” of popular girl band THE9, titled “X-City.”
The concerts livestreamed on iQiyi used XR technologies, which include augmented reality, virtual reality and mixed reality, to offer a new and impressive viewing experience for the audience. ....

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