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Chevy adds Premium Package to Silverado LT Trail Boss

Smacking together popular option packages with one that has a lower take rate is a smart way to increase adoption of some features while also raising the truck’s average transaction price. Anecdotally, your author has heard the infotainment upgrades mentioned above are very popular but stuff like the parking assists are less so. Putting them together assures both will find their way into more trucks. Of course, the bundles will also remain available as separate units.
GM’s actual consumer isn’t, of course, the real-world Average Joe that signs a purchase agreement; it’s the dealers. If the Dealer Principals in their corner offices suggest loudly (and frequently) to corporate suits that “We gotta have such-and-such to move these trucks,” the company will sometimes listen. After all, if dealers are unhappy about product, they’re less likely to ante up for the future. Look what happened at Cadillac after dealers got a preview of the forthcoming EV transition – man ....

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2021 Chevy Silverado Gains LT Trail Boss Premium Package

2021 Chevy Silverado Gains LT Trail Boss Premium Package
Photo: Chevrolet
The 2021 Chevrolet Silverado LT Trail Boss already comes with several features to improve off-roading experiences. Now, you can add the new LT Trail Boss Premium Package to the model to obtain the Bed Protection Package, Convenience Package II, Leather Package, Safety Package, and power up/down tailgate as well.
Bed Protection Package
This package includes rear wheelhouse liners and a Chevytec spray-on bedliner. It prevents your gear or rough terrains from damaging the Silverado 1500.
Photo: Chevrolet
Convenience Package II
The Convenience Package II adds more technologies inside and out of the Silverado 1500, such as the Universal Home Remote, HD Radio, and rear power sliding window. It also places two USB ports inside the cabin for charging your smartphone and a 120-volt power outlet in the bed for charging your tools. ....

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