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How Instagram’s Algorithm Works While Instagram’s algorithm may seem random and inscrutable at first glance, there’s a method to the madness. Here, we break down some of the inner workings of the platform in order to help you improve your approach to marketing on Instagram. Guest post by Instagram‘s algorithm may seem like an elusive mistress, but as unpredictable as it seems, there is in fact some rhyme and reason to it. Once you understand it, you can better strategize your content to work with it instead of against it. Here’s everything you need to know about how the Instagram algorithm really works… ....