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The National Franchised Dealers Association (NFDA) has been celebrating the success of the third Drive My Career ‘Apprentice Takeover’ campaign run across social media.
Aiming to raise awareness of apprenticeship opportunities across the automotive retail sector during National Apprentice Week 2021 (February 8 to 14), the initiative used the hashtag #DMCApprenticeTakeover to achieved 180 mentions and more than 500 interactions – reaching over 650,000 people.
NFDA chief executive, Sue Robinson, said: “Following such a difficult year, it was extremely positive to see franchised dealers endorsing their workforce and investing into the future generation.
“Reading the inspiring stories of apprentices and seeing their excitement to be part of our industry has been encouraging.” ....

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