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We need more Australian music in our Olympics coverage – but also in our ads


At a moment when there are increasingly limited ways for artists in this country to make money, a surefire bet is a big-brand ad. In my career I’ve written for many of the companies advertising during the games, including CBA, Woolworths, Optus and McDonald’s – companies I call “blue chip” as they are the only ones with decent TV budgets.
Having a song “synced” in a 30-second marquee spot for these guys can be worth more than being the theme song on a hit show, or even being featured in rolling NRL coverage. It makes having your song played in the background for 30 seconds straight after the 400m relay look like peanuts – and can genuinely change an artist’s life. ....

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Jack River Asked Channel 7 To Use Local Music In Olympics Coverage

Jack River Asked Channel 7 To Use Local Music In Olympics Coverage
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