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The integrated campaign challenges you to make an impossible choice between two people in need
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease? ....

Jon Foye , Emma Hegg , Mark Sterne , Rebecca Eastman , Ritika Jhaver , Lauren Reilly , Kristina Endrikhovskaia , Emily Newbould , Sophie Lander , Koo Abuali , Jon Foye Asheen Naidu , Oskar Westerdal , Hayley Kingsley , Emma Durlacher , Eeuwout Dutchy Baart , Elaine Loke , Oskar Westerdal Jon Foye , Alanna Rados , Ben Eagleton , Simon Harsent , Marcus Tesoriero , Brent Kerby , Cameron Gray , Rob Belgiovane , Karl Bates , Mariel Malabanan ,