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How to write, schedule, target Facebook ads


see people posting about their results online. You
wonder…what the heck are they talking about and how do I even make a Facebook ad? While this topic can be very simple to cover, it can also be complicated and intimidating if you have never tried it. Honestly, it is like anything else in our industry when it comes to seeing results, you get out what effort you put into it.
This article is designed to get you going from ground zero and is literally the tip of the iceberg. At our company, we don’t even go as full scale as I have seen some companies go. So, let’s go over how people use Facebook, what is needed to start, the cost of ads, goals, how to find an audience, and what type of ads to place. ....

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#MarketingExcellenceAwards highlight: AXA tugs at heartstrings of Sandwich Generation to spotlight critical illness


Details
16 December 2020
AXA Insurance wanted to educate and drive conversations about the importance of planning early and being financially prepared for critical illness. At the same time, it also wanted to build top of mind recall when consumers think of insurance plans for cancer and critical illness protection. Hence, it worked with Viddsee on a campaign that showcased a multi-generational Singaporean family. This led the team to clinch bronze for Excellence in TV / Video Advertising at
MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020.
Challenge
According to AXA s Better Beyond Survey 2018, 55% of the public are aware of major health conditions, but are unaware of the financial cost. Meanwhile, 84% of the public are aware of the importance of critical illness plans. However, AXA found that majority are not prepared for the worst. In fact, only 20% of working adults in Singapore have insurance coverage that ....

Life Insurance Association Singapore , Better Beyond , Video Advertising , Marketing Excellence Awards , Beyond Survey , Life Insurance Association , Audience Insights , Sandwich Generation , Golden Village , வாழ்க்கை காப்பீடு சங்கம் சிங்கப்பூர் , சிறந்தது அப்பால் , சந்தைப்படுத்தல் சிறப்பானது விருதுகள் , அப்பால் கணக்கெடுப்பு , வாழ்க்கை காப்பீடு சங்கம் , பார்வையாளர்கள் நுண்ணறிவு , சாண்ட்விச் ஜெநரேஶந் , தங்கம் கிராமம் ,