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Dive Brief: A few months after Sephora and Kohl s announced plans to open Sephora shop-in-shops, the two are providing more details on the assortment offered. The Sephora at Kohl s experience will include more than 125 prestige beauty brands in August, initially available in 200 Kohl s stores and online. The brands span categories including makeup, skincare, hair and fragrance, with 75% of the assortment exclusive to Sephora U.S. and Sephora at Kohl s, according to a company press release. The superstar lineup includes Drybar, The Ordinary, Drunk Elephant, Fenty Beauty, Tatcha, Milk Makeup, Tarte, Too Faced and Anastasia Beverly Hills, among many others. Sephora at Kohl s is set to expand to 850 locations by 2023, with a target of opening 400 in 2022. The experience features Sephora-trained beauty advisors, testing and discovery zones, a rotating assortment, and in-store returns and pickup at Kohl s stores. ....
Up until Victorian times, men wearing make-up was the norm. Now the practice is making a comeback 25 April 2021 - 00:01 The renaissance of male make-up and its operation outside gender-specific lines has, without a doubt, given new perspective to the world of male grooming and broadened the limitations set on cosmetics. With the introduction of male-specific or entirely gender-neutral product lines by brands like Chanel, The Grey, Dior and Milk Makeup, that not only cater to men s skincare needs but infuse elements of make-up to gently ease in the apprehensive gent and elevate the grooming experience, the popularity of male make-up is on the rise. ....
The Founder Of Paula’s Choice Thinks You Shouldn’t Spend Money On Sheet Masks You Beauty ADVERTISEMENT This fun-loving brand was born in a creative studio in NYC and has since earned a reputation for products that not only work, but are rooted in valuing self-expression. Their range has expanded to include both skincare and makeup, from moisturiser and serum sticks to flexible base products and coloured pigments. Listen: Want more goss on bestselling brands? Here s how cult skincare brand The Jojoba Company started in Australia. Post continues below. Since their inception, they’ve been very clear on their message of inclusivity across genders, skin tones and skill level. A standout feature of the brand is that so much of it comes in stick form, with the idea that you could apply a full face with fingers, just dab, dab, dabbing away. ....
20 April 2021 6 min read This article is the second in a four-part series by Carat, examining the beauty industry. Read part one here. As COVID-19 disrupted lives in every way imaginable, beauty consumers reassessed the role of the category in their routines, rethinking what was important, what to keep, what to cut and what would help them cope. This part of the series takes a deep dive into disruption has shaped the buying habits of people in a post-2020 world. Skin-fluence As make-up sales struggled in 2020, there was a surge in interest for skincare. Several factors drove people to focus on skin, as they found themselves (and their faces) experiencing entirely new conditions including: ....
Design builds long-term brand value. It also has the unique ability to make a brand world class from day one. All it needs is a person with a big idea and the intent to create an authentically exciting brand ....