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The complainant’s representatives, Spoor & Fisher attorneys, told the board that attempts to resolve the matter with the advertiser proved to be “only partially” successful and that Futurelife had not addressed the inherent deception from an advertising and Code of Advertising Practice perspective, which is why the complaint was brought before the ARB. 
Tiger Brands, the producer of Jungle Oats and Morvite, which it markets as “super foods” (a category of food with no scientific basis), objected to its competitor’s advertising claims that consuming Beauti Food would reduce wrinkles within 28 days; improve skin elasticity, firmness and hydration; improve nail growth and strength; decrease cellulite; and cause weight loss. It argued that by incorporating scientific jargon when making these claims, the advertiser “creates an unjustifiable legitimacy to its claims in a manner that exploits consumer trust and credulity”, when the claims appear to be based on ....

South Africa , South African , Spoor Fisher , Harris Steinman , Department Of Health Food , Tiger Brands , Advertising Regulatory Board , Beauti Food , French Vanilla Nutritional Shake , Advertising Practice , Jungle Oats , Consumer Protection Act , Food Control , Regulations Relating , ஹாரிஸ் ஸ்டெய்ன்மேன் , துறை ஆஃப் ஆரோக்கியம் உணவு , புலி பிராண்டுகள் , அழகு உணவு , பிரஞ்சு வெண்ணிலா ஊட்டச்சத்து குலுக்கல் , காட்டில் ஓட்ஸ் , நுகர்வோர் ப்ரொடெக்ஶந் நாடகம் , உணவு கட்டுப்பாடு , ஒழுங்குமுறைகள் தொடர்பானது ,