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Cadillac Used Blockbuster Experts to Help Design the Lyriq s New User Experience

autoevolution 8 Jan 2021, 9:57 UTC · by Its first fully-electric crossover, the Lyriq is a big milestone for Cadillac, bringing a brand-new design identity for the iconic marque, 300+ miles (more than 483 km) of range, as well as a high-tech interior that follows the trendy style of the Escalade. 25 photos Because it is such an important moment in the company’s history, with the Lyriq heralding the new era of sustainable mobility, everything has to be perfect. And to make sure that happens, Cadillac decided to work outside the box and bring fresh ideas from entities that don’t usually get involved in the automotive industry.

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