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The Valentine’
s Day ad by Fortune with Sourav Ganguly talking about heart health flipped the narrative in favour of the brand.
Despite the precautionary layers of checks and approvals, a brand can land itself in a (troll)soup on social media for literally no fault of its own. But what really matters is how it emerges from the muck, unscathed or with as little damage as possible.
Even better, if the brand manages to turn the tables to its own advantage. A recent (but rare) example is that of Fortune, the cooking oil brand from Adani Wilmar. ....

Saurav Ganguly , Ronita Mitra , Divyapratap Mehta , Jishnu Sen , Adani Wilmar , Sourav Ganguly , Rice Bran , Gamma Oryzanol , Future Retail , Brand Eagle Consulting , Social Media , Cooking Oil , சோறவ் கங்குலி , ஜிஷ்ணு சென் , அதானி வில்மர் , அரிசி தவிடு , எதிர்கால சில்லறை , பிராண்ட் கழுகு ஆலோசனை , சமூக மீடியா , சமையல் எண்ணெய் ,