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Amazon testing new tool that allows some sellers to contact customers directly
This comes as a surprise because Amazon’s current policy works to limit interaction between buyers and sellers
Amazon is testing a new feature for sellers that allows them to reach buyers directly by email regarding new products, announcements, or sales. This comes as a surprise because Amazon’s current policy works to limit interaction between buyers and sellers.
According to
CNBC, Amazon began testing a tool that allows companies that are part of Amazon’s Brand Registry Program to email promotional material to customers who have opted to ‘follow’ them on the e-commerce website. ....

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