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Taking the Leap | Asian Legal Business


Priya Rao, Bharath MS, Tushar Ajinkya
Even as the industry has been reeling from the pandemic, a number of lawyers have left the comfort of established firms in order to set up their own businesses. The founders talk about what led them to make the move, and what the experience has been thus far. 
 
WHAT MADE YOU DECIDE TO ESTABLISH A FIRM DURING A TIME THAT’S BEEN A TOUGH ONE FOR THE LEGAL INDUSTRY? WHAT HAS BEEN YOUR EXPERIENCE TO DATE?
Priya Rao, Priya Rao & Associates
I have spent most of my career working in top-tier Indian law firms. However, for the last few years, I have been brewing the desire to start my firm to test the learnings and experience accrued in my journey. Since I was a senior partner in the last firm, I was too caught up with client servicing and in the firm’s growth. With 2020 giving everyone a chance to reflect, I decided to get out of my comfort zone, and start the new chapter that I always wanted. I knew it was either now or n ....

Priya Rao , Tushar Ajinkya , Priya Rao Associates , One Drive , பிரியா ராவ் , துஷார் அஜிங்க்ய , பிரியா ராவ் கூட்டாளிகள் , ஒன்று இயக்கி ,

Former K&S partner launches IP/IT-focused firm in Delhi


Priya Rao, a former partner at India’s K&S Partners, has set up a boutique firm called Priya Rao & Associates in Delhi. The two-partner firm will focus on intellectual property, information technology and litigation.
Rao, who has more than 20 years of experience, specialises in IP laws and advises clients on issues including prosecution and enforcement of trademarks, copyright, geographical indication (GI), and design. Her clients include Fortune 500 companies both internationally and in India.
The other partner of Priya Rao & Associates is R. Rajalakshmi, an IP law expert who handles both contentious and non-contentious trademark, copyright, and GI matters.
 
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