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Publicis Groupe merges Publicis WW India and Indigo Consulting's digital marketing teams | Advertising

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Publicis Groupe has announced the integration of Indigo Consulting s digital marketing team with Publicis Worldwide (Publicis WW). This move will make Publicis WW a 300-member agency, offering brand building communication services right from strategy to creative, across mainline, digital and social, with data at the centre.

A statement from the agency revealed that Indigo Consulting will continue to operate under the leadership of Rajesh Ghatge as CEO and Jose Leon as COO.

Anupriya Acharya, group CEO, Publicis Groupe South Asia, said, “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic and creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the nee ....

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No concrete steps taken to relieve stress in ad, media, PR agencies: Campaign India Mental Health Survey | Advertising

Recently,
Campaign India introduced its Mental Health Survey, taken by close to 200 respondents in 15 days. The survey revealed insights that offer a glimpse into the mental health of professionals in the advertising, media, PR and marketing industries.

2020 was an extraordinary year. Thanks to the Covid-19 pandemic, people were forced to distance themselves physically from loved ones and were unable to step out for any activities that brought them joy – watching movies in a cinema hall, stepping out to their favourite restaurants, and going on vacations, to name a few. Most importantly, however, working professionals had to adapt to a life of working from home, almost overnight. This new arrangement had several positives but has also contributed towards blurring lines between personal and professional lives. ....

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