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Sanad, La Vache qui rit bring laughter to children


Saudi-based nonprofit Sanad Children’s Cancer Support Association has partnered with La Vache qui rit or The Laughing Cow, a brand of processed cheese, which is celebrating its 100th anniversary, to bring laughter to those who need it the most.
The nonprofit association provides services to children with tumors across the Kingdom, supports children’s centers with the medical equipment they need, and provides social, residential, educational and recreational services for patients and their families citizens and residents in need. In addition, the center also focuses on funding research and studies in the field of childhood cancer.
Running for one month starting Feb. 15, La Vache qui rit has introduced a dedicated web-application where consumers can register and “laugh to donate.” Showcasing the uniqueness and power of each person’s laughter, the initiative will turn every laugh recorded into a monetary donation toward the Sanad Children’s Cancer Support Asso ....

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