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AWS launches webinar for marketers looking to maximise their machine learning strategy As a result of rapid technology advancements, organisations are generating data at unprecedented rates - so much so that the amount of data that exists in the world is estimated to double every two years. Marketers now have a large amount of customer information and data management tools available, and yet data often stays relatively fragmented, limiting the value that marketers drive from their databases. The truth is, unless marketers can learn how to unlock their data and apply it wisely, its potential will remain untapped. March 4, 2021 10:04 Sponsored by Amazon Web Services ....
December 14 2020, 2:30 pm | BY Lynchy | 10 Comments Clemenger BBDO, Melbourne has been named Campaign Brief Australian Advertising Agency of the Decade, after being consistently placed in the top 5 of Campaign Brief’s annual Hot + Cold Chart every year. During the decade Clems won the Campaign Brief Agency of the Year title five times: in 2011, 2012, 2013, 2015 and 2017.
Says Clemenger BBDO Melbourne creative chairman James McGrath: “As the only truly Creatively focussed platform in the country, CB AOTD is such a humbling and wonderful accolade. “It’s Campaign Brief’s continuity and rigorous creative representation over the decade and beyond that makes a title like this so extraordinary.” ....